THE TAA LIBRARY
Hard Won Knowledge
From the Technology
Advisor Community
For years progress in this profession has been passed from one advisor to another. These books carry that tradition forward by helping hard-earned experience spread farther, faster, and benefit more people than ever before.
Inside are lessons learned, mistakes made, revenue won, revenue lost, and ideas shared by advisors actively building successful practices.
Practical lessons to help Technology Advisors build stronger businesses.
HARD WON
Published 2026
Hard Won brings together the ideas, experiences, and patterns that emerge after years in the field. Organized into chapters, it tackles the realities of running an advisory practice - difficult customers, missed opportunities, vendor relationships, growth and everything in between.
Inside you'll discover:
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Practical strategies for growing an advisory business
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How to navigate vendor, customer, and TSD relationships
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What to do when this go wrong
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How successful advisors build lasting businesses
Understanding the people and partnerships that make the channel work.
CHANNEL
UNLOCKED
Published 2024
Channel Unlocked is a collection of conversations with Technology Advisors, suppliers, TSD leaders, and channel experts. It explores how the different players in the ecosystem work together and what it takes to build productive relationships across the channel.
Inside you'll discover:
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Perspectives from advisors, vendors, and TSD leaders
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How successful partnerships are built
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Common misconceptions and friction points
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Insights for anyone navigating the channel
Conversations with experienced Technology Advisors who learned by doing.
ADVICE FROM
TOP AGENTS
Published 2022
Our first book captures interviews with successful advisors sharing the lessons, mistakes, and experiences that shaped their businesses. Each chapter is a conversation, offering readers the opportunity to learn directly from those who have already walked the path.
Inside you'll discover:
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Prospecting approaches that have stood the test of time
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Lessons learned through experience
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Mistakes to avoid
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Advice from successful Technology Advisors
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These books exist because hundred of Technology Advisors chose to share what they learned so that others wouldn't have to figure it out alone.
- The Technology Advisor Alliance Community
ACCESS THE TAA LIBRARY
Complete the form below to receive immediate FREE access to digital copies of:
✅ Hard Won
✅ Channel Unlocked
✅ Advice From Top Agents
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Built from the collective experience of hundreds of Technology Advisors.
Thousands of conversations.
Decades of experience.
One library.
Real lessons. Real results.
From real advisors in the trenches.